As Art Director at Södra tornet, I helped rebuild
the visual identity for Socialstyrelsen (The Swedish National Board of Health and Welfare) to meet strict digital accessibility standards (WCAG) and establish a warmer, more human tone.

Brand Shape & Motion: Created a flexible graphic element derived from the logo to add structure and forward momentum.
Typography: Selected Noto Sans for its blend of authority, clarity, and warmth.
WCAG-Compliant Color System: Expanded the navy blue base with vibrant accents, soft background tones, and an accessibility matrix for internal teams.
Inclusive Iconography: Designed a rounded symbol system with gender-neutral figures representing diverse family structures.