As Art Director and Logo Designer at Södra tornet, I helped rebuild the visual identity and brand assets for Svenska ESF-rådet (the Swedish ESF Council) to strengthen public trust, encourage funding applications, and ensure accessible communication across all channels.

Logo Design: Designed a stylized star mark symbolising EU ties, forward momentum, and goal orientation.
Visual System: Developed a high-recognition graphic identity tailored for clear, accessible communication.
Multichannel Assets: Directed and created key brand touchpoints, including annual reports, infographics, animated videos, UI design for the project portal, and social media content.

The Swedish National Board of Health and Welfare